Clearly a large part of Microsoft’s marketing strategy for Windows 7 is education and awareness of the new features in Windows 7. This is contrary to what many of us might have thought. I personally expected a much dryer campaign focusing on compatibility, stability and security.
For this, Microsoft are using video heavily with a slew of tutorials covering every aspect of ‘using’ Windows. I say ‘using’ because they don’t cover installing or any advanced topics. Instead they’re focusing on having fun, being productive and introducing new features like multi-touch in exciting and engaging ways.
